Marketability

Our target audience is for people of both gender aged 16 and over. We decided this because there will be some violent scenes which won't be appropriate for people younger than this age. The higher end of our target audience will be about 30 year olds as people of this age seem to be quite interested in fast paced action thrillers. Anyone over the age of 30 may have less interest in our genre of film so this will be the highest end of the target market. 

Despite our target market is 16-30 year olds, people outside of this range may still watch the movie as our movie may have aspects which interest younger or older people so we cannot generalise it to a particular age range.

Action films were the most popular in 2012, mainly due to the release of the recent Bond film, Skyfall. Thrillers aren't quite as popular, coming 9th on the table produced by BFI.